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Looking for my next
opportunity
to make a change.
The digital way.

This is me

It all started in 2018 when I won my first-ever trophy by competing in a paper presentation competition against an MBA Grad student. From that moment in my peer circle, I became the go-to-marketing guy (GTM pun intended)

After that, my life went on like this - Podcast < Podcast Consultant < SMMA Founder < 1st Corporate Job (Service Industry - 2 years) < 2nd Corporate Job (SaaS - present). 

Please don't ask me for a 5-year plan the only code of conduct I live by is "An Optimistic Owner Who Acts with Velocity, Keeping it Real and Human."

 

A few things I am the best at: (Adding the typical marketer term "It depends") 

Content Strategy  Writing 
Product Marketing 

 Branding   Social Media

Product Management 

Experimental Marketing

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I advise companies that I work with to become process-driven. 
(I think I should sound more cool for a marketing guy working in corporate nah?)

Here's a list of things I did in my first organization:

  • I developed an automated lead generation system for all content marketing initiatives.

  • Successfully generated the first qualified lead from our blog site, and have since averaged 10 lead submissions per month.

  • Led and managed cross-functional teams, including Content Marketing (5) and Account Based Marketing (3).

  • I collaborated with the outbound sales team and the ABM team to develop more effective lead generation systems, and we obtained the first lead in the first campaign.

  • In direct collaboration with the CMO, I successfully implemented the project management tool Clickup for the entire marketing team.

  • I modified the content review system, which reduced the time required to go from draft to publish stage by 80%.

  • Conducted market research and developed a product roadmap for a VR development white-label platform. 

  • Researched target market, competition, and technology landscape. Roadmap outlines features, functionality, and timeline.

  • Developed an automated email marketing system in HubSpot that integrates with the sales team.

Recent Blog Posts

Wel that's it, folks. See you around.

© 2023 Jeffrey Boopathy J

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